My taste in music and the sets I play often touch some deeper and clubbier facets than many of my Nora En Pure releases. I work and decide on everything Purified myself. It’s quite an exclusive brand with limited events and releases, as I’m very involved. Nora En Pure: “It’s a passionate project of mine in which I invest a lot of time and effort. Kocay: You’ve grown your Purified brand as it’s now a record label, event series and a SiriusXM show. She took the time to share with Forbes how she has adapted to the changing music festival landscape amid coronavirus restrictions, the inspiration behind “All I Need,” what Purified means to her and more. Even though festival season is currently on pause, Nora En Pure has been hard at work. She boasts an illustrious career to date and has performed at numerous acclaimed festivals, such as Coachella, Burning Man, Tomorrowland and Panorama NYC. The South African-born and Swiss-based producer’s use of emotive piano leads, organic instruments and enchanting melodies has enabled her to have a unique sound in the deep house space, and she has turned this brand into a record label, an event series and a SiriusXM show by the same name: Purified. Today, she does it again with her latest release, “All I Need,” which boasts ethereal deep house melodies. Nora En Pure has been captivating audiences with her distinct sound that boasts beautiful cinematic soundscapes.
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